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This event has now been postponed to the 17th - 18th November 2021. Please contact a member of the SMi Team for more information customerservices@smi-online.co.uk

SMi is proud to present the 10th annual Social Media in the Defence and Military Sector conference, taking place on the 17th and 18th November 2021 in London, United Kingdom.

Social media has become an indispensable communication channel in civilian society, and the military sector is no different. It can be used as a platform for information and recruitment purposes, fulfil a welfare function for personnel keeping in touch with family and friends, and as a strategic communication tool for opinion-forming and psychological operations.

Social media offers fast, direct, and wide-reaching communications, so it is critical that public affairs professionals are properly equipped to make the most of what ; social media has to offer. Drawing on a wealth of expertise from military, government and industry, Social Media in the Defence and Military Sector remains the only truly global summit for communications professionals in defence. Join this community to learn from the very best, meet your peers from around the world, and accelerate your development.

Engage with a dynamic audience of military officers, government officials, industry experts and social media platform specialists on crucial topics such recruitment, audience engagement, crisis response tactics and combating fake news.

Exclusive Host Nation presentations from the UK MoD

Dedicated sessions on COVID-19 response and the role of the military in keeping the world virus-free

Two half day pre-conference workshops focusing on social media strategies and the utilisation of immersive technologies in military communications campaigns

Afghan Border Police; Austrian Armed Forces; Belgian Navy; Brazilian Army; British Army; Canadian Air Force; Canadian Armed Forces; Canadian Department of National Defense; CANSOFORM/National Defence; Defence Academy of the United Kingdom; Defense Media Activity USA; Department National Defence; DND; European Union Naval Force; Formerly NATO; German MoD; Hensoldt Optronics GmbH; HENSOLDT UK; Hong Kong Police Force; Imprint Social; IOM; Italian Armed Forces; Joint Special Operations University, USSOCOM; Leonardo; MINDEF, Singapore; Ministry of Defense of Côte d'Ivoire; NATO Allied Maritime Command; NATO ENSEC COE; NATO MARCOM; Norwegian Defence Staff; Norwegian National Security Authority; Pall Corporation; Pangaea Wire; Qatar Armed Forces; Republic of Singapore Air Force; Romanian MOD; Royal Air Force ; Royal Air Force (MOD-AIR-19/20-167); Royal Navy; RSAF; Saudi Ministry of Defence; Singapore Armed Forces; Singapore Mindef - Singapore Armed Forces; SRI; Swedish Armed Forces; Swedish Civil Contingencies Agency (MSB); Tajikistan Border Force; The Ministry of Defence; UAE GHQ; US Air Forces in Europe - Air Forces Africa Public Affairs; US Air Forces in Europe and Africa Public Affairs; USAF; VRAI; Women in Defence UK

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Major Laurence Roche

Major Laurence Roche, Press Officer, British Army

9:10 UK MoD’s Digital Communication Strategy and the Impact of COVID-19

  • The MoD’s newest communications initiatives and case studies of success
  • Adapting digital messaging in a COVID-19 world: how the MoD is ensuring that it engages in an effective, appropriate, and targeted way
  • How the MOD developed content to build public trust and provide an insight into the work of defence
  • How the MOD reorganised its digital communications teams to be more effective during the COVID19 crisis
     
  • Mr Matthew Clarke

    Mr Matthew Clarke, Head of Digital Strategy, UK MoD

    Mr Ed Low

    Mr Ed Low, Senior Communications Officer, UK MoD

    9:50 Successful Employer Branding in the Austrian Armed Forces

    Dr Stefan Chavanne

    Dr Stefan Chavanne, Director Armed Forces Personnel Agency, Austrian MoD

  • Employer Branding is a strategic approach in recruitment
  • Core for successful recruitment is emotion
  • Use of social media is essential

     
  • 10:30 Bundeswehr on Social Media: the Success of Digital Recruiting on YouTube, Insta and Co.

    Commissioner Dirk Von Holleben

    Commissioner Dirk Von Holleben, Head of Employer Branding and Social Media, Bundeswehr

  • Bundeswehr Exclusive: The ecosystem of Germany`s biggest public social media channels
  • Digital Storytelling in social media
  • Looking ahead to future recruitment strategies and campaigns, and what the Bundeswehr is looking to emphasise in future messaging
     
  • 11:10 Morning Coffee

    11:40 Optimising Video Content for Social Media

    Major Jennifer Stadnyk

    Major Jennifer Stadnyk, Officer Commanding Canadian Forces Combat Camera, Canadian Armed Forces

  • An introduction to the CAF’s Combat Camera team and an overview of projects for social media
  • What type of content should be highlighted? What imagery best serves this?
  • How should video content be distributed to reach the widest possible audience on social media
     
  • 12:20 Changing Brand Perception - Navigating Through The COVID-19 Crisis

    Mr Mark Gunning

    Mr Mark Gunning, Head Of UK Digital Communications, Leonardo

    Mr Lamberto Martinello

    Mr Lamberto Martinello, Communication Campaigns, Leonardo

    13:00 Networking Lunch

    14:00 Brazilian Army Messaging During and After the COVID-19 Pandemic

    General Richard

    General Richard, Chief of Brazilian Army Communications Center, Brazilian Army

  • How has the Brazilian Army adapted its social media activities during the COVID-19 pandemic? What content and messages have we emphasised, and has this been successful?
  • What content resonates during a health crisis?
  • How has social distancing and health concerns impacted social media activity?
     
  • 14:40 Norwegian Armed Forces COVID-19 Response: Strategy, Case Studies, and Lessons Learned

    Mr Fredrik Johnsen

    Mr Fredrik Johnsen, Communications Advisor, Norwegian National Security Authority

  • Overview of how the Norwegian Armed Forces approached COVID-19 communications
  • Benefits of intensifying communications at the beginning of a crisis
  • Case study: home office security and why this was a messaging focus
  • “Back to normal”: what this meant in reality
     
  • 15:20 Afternoon Tea

    15:50 The Humanitarian Response to COVID-19: Combatting Misinformation on TikTok

    Mr Luca Lamorte

    Mr Luca Lamorte, Social Media Officer (Managing Editor), IOM

  • How COVID-19 has affected misinformation across social media
  • TikTok-specific misinformation during the COVID-19 crisis and strategies for combatting this
  • The humanitarian response and the importance of remaining vigilant
     
  • 16:30 Panel: Crisis Communications and COVID-19

  • What have been the lessons from COVID-19? How can we take those forward?
  • Planning and preparation: what should we be putting in place for similar crises in future?
  • Platforms and content: what proved most effective?
  • Major Laurence Roche

    Major Laurence Roche, Press Officer, British Army

    Mr Luca Lamorte

    Mr Luca Lamorte, Social Media Officer (Managing Editor), IOM

    Mr Fredrik Johnsen

    Mr Fredrik Johnsen, Communications Advisor, Norwegian National Security Authority

    17:10 Chairman’s Closing Remarks and Close of Day One

    Major Laurence Roche

    Major Laurence Roche, Press Officer, British Army

    8:30 Registration & Coffee

    9:00 Chairman's Opening Remarks

    Mr Ric Cole

    Mr Ric Cole, Director (Military), i3 Gen

    9:10 British Army Communications: Building an Online Community and Telling the Army’s Story

    Ms. Gemma Regniez

    Ms. Gemma Regniez, Chief Communications Officer, British Army

  • How the British Army will tell its story in 2021 and beyond
  • Feedback and lessons from the Army’s latest campaigns and partnerships
  • Targeting Gen Z audiences and “non-traditional” Army recruits: what have we learned and how have we adapted?
     
  • 9:50 Deepfakes and the Battle for Truth

    Ms. Mary Markovinovic

    Ms. Mary Markovinovic, Chief, Public Affairs, Daniel K. Inouye Asia-Pacific Center for Security Studies (DKI APCSS), US DoD

  • An introduction to Deepfakes – what are they and how are they made?
  • Are they a threat or is it just entertainment?
  • Is it possible for governments to use Deepfakes for good?
  • How can we stop Deepfakes from undermining governments?
     
  • 10:30 Six Demands For Social Media Success

    Mr Kuande Hall

    Mr Kuande Hall, Manager, Social Media Training Office, Defense Information School, US DOD

  • The Importance of Creating Social Media Strategy
  • Identifying Your Target Audience
  • Establishing Your Brand Identity
     
  • 11:10 Morning Coffee

    11:40 Industry Perspective: Communicating with the Public about Robotics and Autonomous Systems

    Mr Gert Hankewitz

    Mr Gert Hankewitz, Director Export Control, Milrem

  • Milrem’s overall approach to communicating and marketing its robotics and intelligent functions technology
  • Lessons for communicating about robotics whilst remaining mindful of public sensitivities
  • What an increasingly unmanned battlefield means for public affairs professionals
     
  • 12:20 Managing Public Communications for an AI Start-Up in the Department of Defense

    Lieutenant Commander Arlo Abrahamson

    Lieutenant Commander Arlo Abrahamson, Public Affairs Officer, US DoD Joint Artificial Intelligence Center

  • Overview of the JAIC, its mission, and activities
  • The specific challenges of being a PAO for an AI team: overcoming reservations, combating incorrect assumptions, and spreading the truth
  • The need for transparency to build trust with the public
  • As AI and robotics become more widely used in the military, what does the communications community need to do to pave the way?
     
  • 13:00 Networking Lunch

    14:00 NATO's Future in the Information Environment

    Mr Jay Paxton

    Mr Jay Paxton, Chief Public Affairs and Deputy Chief Communications, NATO Allied Command Transformation

  • The importance of messaging strategy for a dispersed organisation and NATO ACT's work on this
  • Strategies for creating a coordinated and coherent strategy and lessons from ACT's experience
  • How the communications landscape is changing and where we need to adapt
  • 14:40 Soldier For Life: Representing the US Army and Connecting with the American People

    Lieutenant Colonel Olivia Nunn

    Lieutenant Colonel Olivia Nunn, Director Communications, US Army Soldier For Life

  • Soldier For Life’s mission and where digital communication fits in
  • The brand: what matters when representing the military and how does this help us to build trust?
  • How your people can help: ways to leverage serving and veteran personnel to spread the word
  • Working smart: strategies for working with limited budgets and making the most of free resources, such as social media
     
  • 15:20 Afternoon Tea

    15:50 Futures Command: Driving Innovation with Outreach and Engagement

    Colonel Chad Carroll

    Colonel Chad Carroll, Communications Director, US Army Futures Command

  • US Army Futures Command's approach to social media and digital engagement
  • Attracting innovation and modern approaches to the Army's problems: how AFC manages its image
  • Content and platform considerations for innovation-driven organizations
     
  • 16:30 Topic to be confirmed

    Lieutenant Colonel Gavin Young

    Lieutenant Colonel Gavin Young, Head Public Relations Branch, Irish Defence Forces

    17:10 Chairman’s Closing Remarks and Close of Day Two

    Mr Ric Cole

    Mr Ric Cole, Director (Military), i3 Gen

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    FEATURED SPEAKERS

    Colonel Chad Carroll

    Colonel Chad Carroll

    Communications Director, US Army Futures Command
    Commissioner Dirk Von Holleben

    Commissioner Dirk Von Holleben

    Head of Employer Branding and Social Media, Bundeswehr
    Dr Stefan Chavanne

    Dr Stefan Chavanne

    Director Armed Forces Personnel Agency, Austrian MoD
    Major Jennifer Stadnyk

    Major Jennifer Stadnyk

    Officer Commanding Canadian Forces Combat Camera, Canadian Armed Forces
    Mr Jay Paxton

    Mr Jay Paxton

    Chief Public Affairs and Deputy Chief Communications, NATO Allied Command Transformation
    Mr Matthew Clarke

    Mr Matthew Clarke

    Head of Digital Strategy, UK MoD
    Ms. Gemma Regniez

    Ms. Gemma Regniez

    Chief Communications Officer, British Army

    Andrew Morton

    Director of Social Engagement, SHRM
    Andrew Morton

    Colonel Chad Carroll

    Communications Director, US Army Futures Command
    Colonel Chad Carroll

    Commissioner Dirk Von Holleben

    Head of Employer Branding and Social Media, Bundeswehr
    Commissioner Dirk Von Holleben

    Dr Stefan Chavanne

    Director Armed Forces Personnel Agency, Austrian MoD
    Dr Stefan Chavanne

    General Richard

    Chief of Brazilian Army Communications Center, Brazilian Army
    General Richard

    Jackie Rautenbach

    Head of Social Media, British Forces Broadcasting Service
    Jackie Rautenbach

    Lieutenant Colonel Gavin Young

    Head Public Relations Branch, Irish Defence Forces
    Lieutenant Colonel Gavin Young

    Lieutenant Colonel Olivia Nunn

    Director Communications, US Army Soldier For Life
    Lieutenant Colonel Olivia Nunn

    Lieutenant Commander Arlo Abrahamson

    Public Affairs Officer, US DoD Joint Artificial Intelligence Center
    Lieutenant Commander Arlo Abrahamson

    Major Jennifer Stadnyk

    Officer Commanding Canadian Forces Combat Camera, Canadian Armed Forces
    Major Jennifer Stadnyk

    Major Laurence Roche

    Press Officer, British Army
    Major Laurence Roche

    Mr Ed Low

    Senior Communications Officer, UK MoD
    Mr Ed Low

    Mr Fredrik Johnsen

    Communications Advisor, Norwegian National Security Authority
    Mr Fredrik Johnsen

    Mr Gert Hankewitz

    Director Export Control, Milrem
    Mr Gert Hankewitz

    Mr Jay Paxton

    Chief Public Affairs and Deputy Chief Communications, NATO Allied Command Transformation
    Mr Jay Paxton

    Mr Kuande Hall

    Manager, Social Media Training Office, Defense Information School, US DOD
    Mr Kuande Hall

    Mr Lamberto Martinello

    Communication Campaigns, Leonardo
    Mr Lamberto Martinello

    Mr Luca Lamorte

    Social Media Officer (Managing Editor), IOM
    Mr Luca Lamorte

    Mr Mark Gunning

    Head Of UK Digital Communications, Leonardo
    Mr Mark Gunning

    Mr Matthew Clarke

    Head of Digital Strategy, UK MoD
    Mr Matthew Clarke

    Mr Ric Cole

    Director (Military), i3 Gen
    Mr Ric Cole

    Ms. Gemma Regniez

    Chief Communications Officer, British Army
    Ms. Gemma Regniez

    Ms. Mary Markovinovic

    Chief, Public Affairs, Daniel K. Inouye Asia-Pacific Center for Security Studies (DKI APCSS), US DoD
    Ms. Mary Markovinovic

    Sponsors and Exhibitors

    Supporters

    Workshops

    Copywriting: The Essential Underdog of Your Social Media Content
    Workshop

    Copywriting: The Essential Underdog of Your Social Media Content

    Venue To Be Confirmed
    16th November 2021
    London, United Kingdom

    Military Recruiting, Retention and Brand Building via Social Media with GEN-Z
    Workshop

    Military Recruiting, Retention and Brand Building via Social Media with GEN-Z

    Venue To Be Confirmed
    16th November 2021
    London, United Kingdom

    VENUE

    Venue To Be Confirmed

    London, United Kingdom

    A number of our clients have been approached by third party organisations offering to book hotel rooms. We would advise that you do not book through them as they are not representing the SMi Group. SMi Group books all hotel rooms directly. If you are approached by a third party organisation then please contact us before making any bookings. If you have already booked a hotel room using a third party organisation, we would highly recommend contacting the hotel you were booked into to ensure a booking has been made for you. We would also advise you to please check the terms and conditions of the booking carefully.
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    Short Programme

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    Preliminary attendee list

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    Past Attendees (2018 - 2019)

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    Interview with Mr Matthew Clarke, UK MoD

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    Interview with Mr Kuande Hall, US DOD

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    Interview with Luca Lamorte, IOM

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    Full Programme

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    Brochure

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    Sponsors and Exhibitors


    i3 Gen

    Sponsors and Exhibitors
    https://www.i3gen.co.uk/

    At the heart of any success lies a good story!

    Whether you’re looking to develop and grow your organisation, engage with stakeholders, inform and influence audiences, increase recruitment, improve retention, or grow sales; how you engage and communicate is essential.

    With a particular focus on Digital and Social Media, i3 Gen is a specialist consultancy, blending the knowledge, skills and experience of Business Marketing with Military Strategic Communications and Information Operations.

    Working with both military and civilian organisations, i3 Gen helps leaders and teams improve their Engagement and Communications through the development of well-crafted narratives, delivered through emotionally engaging stories, and encompassed by structured planning and ‘measurement of effects’.

    i3 Gen provides tiered training, leadership coaching, specialised consultancy and managed services covering Digital and Social Media, Strategic Communications and Information Operations.

    Over 2000 years ago, Marcus Tullius Cicero wrote;

    “If the truth were self-evident, eloquence would be unnecessary.”

    The team at i3 Gen will help you tell better stories!


    Media Partners


    Airforce Technologies

    Supporters
    http://www.Airforce-technology.com

    Used daily as means of creating partnerships and as a point of reference by professionals within the air force industry, this comprehensive resource supplies the latest news releases, detailed information on industry projects, white papers, event information and a thorough breakdown of products and services.


    Technology Conferences

    Supporters
    http://www.technologyconference.com

    TechnologyConference.com is a premier resource of professional events, providing the latest information on technology events for R&D, business development and marketing professionals in technology-intensive industries. TechnologyConference.com is one of the most widely-read technology event publications, providing the latest information on technology events for R&D, business development and marketing professionals in knowledge-intensive industries. Decision-makers at Fortune 500 companies, government agencies and R&D organizations watch the technology event announcements published at TechnologyConference.com and its media partnership network.


    Social Media Portal

    Supporters
    http://www.socialmediaportal.com

    The Social Media Portal (SMP) is a global news and information directory. Showcasing social media and related technology its free resources benefits academics, analysts, advertisers, businesses, marketers, PRs, researchers etc. Add your apps, blogs, press releases, campaigns, research, events and more for free. Keep up-to-date @smponline.


    TopSEOs

    Supporters
    http://www.topseosglobal.com/

    The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.


    Aviation News

    Supporters
    http://www.aviation-news.co.uk/

    As Britain’s longest established monthly aviation journal, Aviation News is renowned for providing the best coverage of every branch of aviation. Now incorporating Classic Aircraft, each issue features the latest news and in-depth features, plus firsthand accounts from pilots putting you in the cockpit. Covering both modern military and civil aircraft, as well as classic types from yesteryear, it features subjects from World War Two, through the Cold War years to present day. Aviation News brings you the past, present and future of flight.


    Military Systems and Technology

    Supporters
    http://www.militarysystems-tech.com

    Military Systems & Technology is a comprehensive web portal, design agency and publication designed for the International Defence & Aerospace Industry. It is a source of daily information for Manufacturers, OEM’S, System Integrators and Contractors. We even have Government & Military Readers. The portal encompasses all aspects of Military equipment, technology, design and services. www.militarysystems-tech.com info@militarysystems-tech.com +44 (0)1392 881545


    Imprint Social

    Supporters
    https://imprint-social.com/

    Imprint Social: Spread Your Word

    Imprint specializes in strategic campaigns on social and digital networks. Sophisticated discourse monitoring and technology, coupled with psychology-driven insights, enable us to craft precise messaging on behalf of our clients, which include multinational corporations, government organizations and non-profit causes. Using human engagement, we deliver your message to online opinion formers, who in turn amplify it to millions of social media users in the most relevant audiences, for a real, lasting impact.



    21st Century Asian Arms Race

    Supporters
    https://21stcenturyasianarmsrace.com/

    21st Century Asian Arms Race (21AAR) is an online resource for conflict and security related information specific to Eurasia. 21AAR's editorial style and open source approach to gathering public intelligence ensures a unique and independent presentation of events in real-time.


    Social Media Examiner

    Supporters
    http://www.socialmediaexaminer.com

    The world’s largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate more brand awareness and increase sales. Social Media Examiner hosts the popular Social Media Marketing Podcast and the industry's leading physical conference, Social Media Marketing World - http://www.socialmediaexaminer.com


    Visibility Magazine

    Supporters
    http://www.visibilitymagazineintl.com

    Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.


    AirForces Monthly

    Supporters
    http://www.airforcesmonthly.com

    AirForces Monthly magazine is devoted to modern military aircraft and their air arms, it provides the best military aviation news coverage from its global network of correspondents and is essential reading for anyone seeking a well-informed view. AirForces Monthly has built up a formidable reputation worldwide by reporting from places not generally covered by other military magazines.


    Homeland Security Research Corporation

    Supporters
    http://www.homelandsecurityresearch.com

    HSRC provides premium off-the-shelf market reports on present and emerging technologies and industry expertise, enabling global clients to gain time-critical insight into business opportunities. All reports include in-depth information and analysis of emerging markets, technologies, and industries broken down by geography, market, vertical, technology, product, and revenue stream. Our reports support Homeland Security & Public Safety communities worldwide in their strategic decision-making process, providing up-to-date market knowledge, analysis, and insights. HSRC offers customized research services geared towards providing our clients with clear, actionable recommendations designed to empower decision-making and to help exploit emerging opportunities in the market. The customized research services provide a deep analysis of specific markets and eco-systems, target geographies, strategic segments and verticals, competitor analysis and technological benchmarks. The custom research services are provided as an ad hoc assignment or as an ongoing service.


    ASD MEDIA

    Supporters
    http://www.asd-network.com

    Professionals in the Aerospace & Defence market use the ASD Media internet platforms to:
    • Be informed on the latest market developments; www.asd-network.com
    • Find the latest business news; www.asd-network.com
    • Find the upcoming events; www.asd-network.com
    • Find companies and organizations; www.asdsource.com
    • Distribute news globally. www.asdwire.com
    The ASD Media platforms are well known and used intensively, your company is able to benefit from these large numbers of users. Be informed with ASD-Network; Create exposure for your company with ASDSource, distribute your news with ASDWire or advertise with us, build your brand and increase traffic to your company’s website.

    For more detailed information please contact with: ASD MEDIA
    Stefan.koopman@asdmedia.nl


    Army Technology

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    http://www.army-technology.com

    Army-technology.com brings you up-to-date international news and features on the defence industry, covering military projects, trends, products, services and more in the army sector. With a team of journalists around the world, army-technology.com, along with sister sites naval-technology.com and airforce-technology.com, is the only business service that focuses on the technologies required by military personnel and companies working in this important field. When you combine this with one of the most comprehensive and detailed listings of military equipment suppliers, products and services, free white paper downloads and company press releases, you see why army-technology.com is the key point of reference for the defence industry.


    Asian Military Review

    Supporters
    http://www.asianmilitaryreview.com/

    Asian Military Review is ABC audited publication, read & discussed by key decision makers & advisors to Asia Pacific militaries. Published since 1993 it’s widely recognised as authoritative provider of unbiased & objective information to Asian military. Editorial content comprises capability analysis, special reports & relevant news coverage from the region. AMR provides information, opinion & facts allowing military professionals to track & understand defence developments worldwide, concerning equipment, training, organisation & doctrine issues. The magazine is a proven source keeping military professionals up to date on national & international defence & security issues.


    Armada International

    Supporters
    http://armadainternational.com

    ARMADA INTERNATIONAL is leading defence magazine which reports on and analyses defence systems, equipment and technology. Together with its Compendium supplements, ARMADA provides defence planners in the militaries, in government, in procurement and in the defence industry itself with the information they need to plan their strategies.

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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